“S3” Eternity Climbing Logo Dad Cap

Adorn your crown in the “S3”, the iconic heartbeat of Eternity Climbing. At first glance, it is a silhouette of strength; at its core, it is a testament to the anchor. Inspired by the Figure-8 Follow-Through, the “S” Line mimics the bights and turns of the rope that secures us on our ascent. This design goes even deeper, though; it carries the rhythm of a substantive promise: Seguimos Subiendo, Siempre. We Continue. We Rise. Always. This is more than a phrase or a tagline or a “motto”, but it’s a lifestyle of persistence. “S3” is the emblem that epitomes the concept of progress. It is the grit to stay on the wall and the spirit to keep aspiring when the summit feels out of reach. Then, the three slashes that bisect the curve are a design choice that carries more than one meaning. Not only do they represent the three “S”-es that make up the core of our philosophy, but they also represent the how we persist. Ultimately, represent the ultimate “belay” in every facet of our lives: the Father, the Son, and the Holy Spirit. In every crux, on or off the wall, we are backed by a support that is not of our own volition, but of the One above.